Oh, so we’re too good to be 'gossips' now?
By putting the "gossip" label on them... the paper is revealing how it actually feels about these blogs: that they're actually just fluff.
He uses the phrase "gossip blog" over and over, as if to hypnotize the reader.
Ya seriously where did the New York Times get the idea that people from the likes of Gawker, Dealbreaker, Curbed, Crushable and MediaTakeOut are "gossip bloggers?" One can ONLY GUESS:
(Via: Gawker homepage, Dealbreaker homepage, Curbed about page, Crushable about page, MediaTakeOut homepage, and Goooooogle search of Mediaite.)