I decided I want to be a part of the "Fuck You" media.
For example, people used to say premium cable was dead because
DVDs made their third run movies obsolete, and because all the other channels
had specialized niches, and because people don't want to pay a la carte for
media in the era of the Internet and 500 channels. HBO said "fuck you" and
developed kickass original programming with very broad appeal, like Sopranos
and Sex in the City and Six Feet Under, and has made lots of money doing it.
People used to say the late night variety show was dead, and youth
about politics, and Jon Stewart said "fuck you" and started the Daily Show
(albeit on a niche network). People said documentaries are boring and young
people still don't care about politics, Michael Moore said "fuck you" and made
People said search engines were boring and old hat, two guys from
"fuck you" and started Google.
Basically, fuck you media is broad-based rather than niche, stuck up
than pandering, and unfashionable in either form or function.
I'm still waiting for someone to start a Fuck You newspaper. The
closest I've seen thus far is the
Independent in Britain. I don't think every newspaper has to become more niche-y and give up lots of circulation to survive. They just need some balls, some smart investors and a new approach.